The panel brings together senior marketing and media leaders from brands to explore how AI is reshaping modern marketing — from causal measurement and media analytics to specialized AI agents that operate across the fragmented media landscape.
For brand marketers, measurement has always been the hardest problem and AI is changing both what's possible and what's expected. This panel brings together brand-side leaders navigating the shift from legacy MMM and manual analytics to AI-driven causal modeling and autonomous insights. Whether you're just getting started or already deploying, the conversation will be grounded in the practical: what are you actually doing today, what's working, and where does this take your team in the next two years?
